Tim Sugden and Purple Dot have been instrumental in many major racing projects and teams over the years.  Typically people come to us to help set up a new race team or improve an existing one.   Over the past 20 years we have has great success, a few examples of which are shown here

Strakka Racing

Initially working as their driver development coach,  the initial Strakka racing role expanded with Tim engaged as commercial director. At the time, Strakka were competing at several levels of the sport starting with the Zanardi Strakka Kart team competing in european and world championships.

The programme expanded, with car racing teams in Renault 2 litre ,Renault World Series, and Renault RS01.   Bringing the situation up to date, for 2018 Strakka have focussed on being a supported Mercedes team contesting the Blancpain Endurance and Intercontinental series where Tim is involved liasing with drivers and sponsors for the team.

Pagani UK/GruppeM Racing

Pagani (UK) wished  to promote their cars in England and in Asia through motorsport.   Tim Sugden and Purple Dot were tasked with helping to establish a new race team and have been directly involved from the start of this exciting project, specifically in the following areas:

  • Selection of championship to contest

  • Selecting Mercedes/AMG as performance partners

  • Negotiated agreement with Mercedes/AMG

  • Recruited engineers and technicians

  • Identified and contracted drivers

  • Designed livery for racing cars, garage , team clothing.

  • Organisation of logistics

  • Race event management.

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