Tim Sugden and Purple Dot Consultancy  

Tim Sugden and Purple Dot have been instrumental in many major racing projects and teams over the years.  Typically people come to us to help set up a new race team or improve an existing one.   Over the past 20 years we have has great success, a few examples of which are shown here

Strakka Racing

Initially working as their driver development coach,  the initial Strakka racing role expanded with Tim engaged as commercial director. At the time, Strakka were competing at several levels of the sport starting with the Zanardi Strakka Kart team competing in european and world championships.

The programme expanded, with car racing teams in Renault 2 litre ,Renault World Series, and Renault RS01.   Bringing the situation up to date, for 2018 Strakka have focussed on being a supported Mercedes team contesting the Blancpain Endurance and Intercontinental series where Tim is involved liasing with drivers and sponsors for the team.

JMW Motorsport

2009 saw the debut of a new team in the Le Mans Series, a debut that was to set a benchmark in LMGT2 racing.

Establishing JMW Motorsport, owner Jim McWhirter wanted to create an independent and passionate team based around the Ferrari F430, which had already set itself apart as a race and Championship winner.  In the role as commercial director and Team Manager, Tim Sugden was brought in to oversee the growth and development of this tight knit and focussed team.

The Essex based team has raced mainly as a Ferrari team with the 430, 458 and now the  488 GTE car but also ran one year as a works backed Aston Martin team in 2010.

For the past 6 seasons JMW have contested LMES and Le Mans winning the championship four times.    In 2017 the team achieved their dream, winning Le Mans in the pro-am class, with the amazing driver line up of Rob Smith, Dries Vanthoor and Will Stevens.

Pagani UK/GruppeM Racing

Pagani (UK) wished  to promote their cars in England and in Asia through motorsport.   Tim Sugden and Purple Dot were tasked with helping to establish a new race team and have been directly involved from the start of this exciting project, specifically in the following areas:

  • Selection of championship to contest

  • Selecting Mercedes/AMG as performance partners

  • Negotiated agreement with Mercedes/AMG

  • Recruited engineers and technicians

  • Identified and contracted drivers

  • Designed livery for racing cars, garage , team clothing.

  • Organisation of logistics

  • Race event management.

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