About Us

Tim Sugden early career started in Karing at the age of 12 before progressing into single seaters wining in both Formula Ford and Formula Renault. After earning a works drive as a BMW Jnr driver he went on to win in BTCC one the next 3 years. After a stint at Toyota he shifted his career to Sportcars where he went to win the British Championship twice, as well as finishing 4th at Le Mans the McLaren F1 GTR, before moving onto the FIA Gt Championship and 9 race wins. This earned him the Porsche Driver of the year. His racing then concentrated in the American Le Mans Series including Sebring (2nd) and Daytona. Most recently his career took him to Asia where he won the Porsche Carrera Cup and then competed in the Asian Blancpain Championship in a Mercedes AMG GT3.

For many years Tim Sugden Motorsport have been involved in Road car work, from working as test drivers for several manufacturers, to driving work for film and TV production and shows. We have also worked with tuning companies including testing at Nordschleife.

This road car experience has led us to launch our new Purple Dot Tuning arm. Here we specialise in being able to provide a properly engineered coherent package for a car, rather than just a collection of parts which may not actually compliment each other or the vehicle. Starting with a discussion about your style of driving and your intended uses, ie road, track, or a combination, we will provide a solution which suits you and your car.

Racing Activities

Throughout the past 25 years Tim Sugden Motorsport have worked in many other areas of the motorsport area and have become a respected consultancy in the areas below:

  • Consultants to major manufacturers for Motorsport

  • Establishing Race Teams and winning international championships

  • Team Management – Formula Ford to Le Mans 24 Hours

  • Driver Management – From World Series by Renault to Renault Clio

  • Driver Coaching From DTM to Ginetta Junior

  • Race Engineering – Race winner in LMES.

  • Sponsorship – Sourcing and negotiating multiple deals worldwide

  • Simulator Work – Coaching World Series – Le Mans – Formula Renault.

  • Scholarships – Launching the careers of many with no experience

Just the last point, gave us an amazing and very valuable experience. Over 9 years we assessed over 5,000 inexperienced drivers, teaching them how to drive a racing car and ultimately picking a winner each year who received a fully paid season of racing. This process got hundreds of people into racing but also launched the full time professional career of 5 drivers, including World Touring Car Champion Rob Huff.

Our Clients have included

Aston Martin, BMW, Citroen, Opel, Porsche, TVR, Mercedes, Pagani, Renault, Honda, Vauxhall, Volkswagen, Prodrive, RML, Strakka Racing, JMW Motorsport, GruppeM Racing, JCT600, Vent-Axia, JBL, Revo, SONY, Michelin, Dunlop, Harman Kardon, Pace, EMI, TriGard, Jersey Post.

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Road & Track Car Performance Specialists

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Car Performance Plan

Consult with our motorsport trained technicians to create a perfectly engineered solution for your 
vehicle and driving style, all within your available budget.

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