About Us

Formed in 2016 Purple Dot have 40 years experience in the world of Motorsport and High performance cars. A strange statement for us to make?

Not really, Purple Dot has been founded by Tim Sugden who has been in the world of Motorsport since he was 10 years old, initially spectating with his father and then at 12 years old starting racing in Karting events around his home in Yorkshire.

After 5 years of Karting Tim was proud to be British Junior Champion and captain of the British Junior Team.

It was time to move on to car racing and after building up a crashed Formula Ford Tim started to race in local events. Within a few years and with the help of Van Diemen and Scholar Engines, Tim managed to win the Champion of Mallory series, the first car Championship success.

After driving for the works Swift team in FF1600 and Formula Renault, the big break came when Tim was selected by BMW from a shortlist of 50 young drivers to be part of the BMW Junior Team driving in BTCC for the amazing Prodrive Team.

It was an amazing time in British Touring Cars, as many as ten major manufacturers and massive media attention, Tim enjoyed racing against the likes of Gabrielle Tarquini, Jochaim Winckhock, Frank Biela, John Cleland etc . During this period Tim drove for works teams at BMW, Toyota, Opel and Vauxhall.

In 1997 Tim had the opportunity to switch to a career in GT Racing, starting off in fine style winning the British GT Championship at the first attempt. An international GT career over the next 18 years saw Tim race and win races and championships all over the world. In addition this he contested blue ribband events such as;

Le Mans 24 Hour – 9 Times

Daytona 24 Hour – 7 Times

Spa 24 Hour – 8 Times

Along the way Tim has raced Aston Martin, Ferrari, Porsche, TVR, Mercedes.

Perhaps most notable is the award by Porsche Motorsport in 2005 of the Porsche Cup for the most successful driver of non works cars that year, worldwide, only the second British driver to win that award at the time.

Non-Driving activities

Throughout the past 25 years Tim Sugden Motorsport have worked in many other areas of the motorsport area and have become a respected consultancy in the areas below:

  • Consultants to major manufacturers for Motorsport

  • Establishing Race Teams and winning international championships

  • Team Management – Formula Ford to Le Mans 24 Hours

  • Driver Management – From World Series by Renault to Renault Clio

  • Driver Coaching From DTM to Ginetta Junior

  • Race Engineering – Race winner in LMES.

  • Sponsorship – Sourcing and negotiating multiple deals worldwide

  • Simulator Work – Coaching World Series – Le Mans – Formula Renault.

  • Scholarships – Launching the careers of many with no experience

Just the last point, gave us an amazing and very valuable experience. Over 9 years we assessed over 5,000 inexperienced drivers, teaching them how to drive a racing car and ultimately picking a winner each year who received a fully paid season of racing. This process got hundreds of people into racing but also launched the full time professional career of 5 drivers, including World Touring Car Champion Rob Huff.

Our Clients have included

Aston Martin, BMW, Citroen, Opel, Porsche, TVR, Mercedes, Pagani, Renault, Honda, Vauxhall, Volkswagen, Prodrive, RML, Strakka Racing, JMW Motorsport, GruppeM Racing, JCT600, Vent-Axia, JBL, Revo, SONY, Michelin, Dunlop, Harman Kardon, Pace, EMI, TriGard, Jersey Post.

Purple Dot Tuning.

For many years Tim Sugden Motorsport have been involved in Road car work, from working as test drivers for several manufacturers, to driving work for film and TV production and shows. We have also worked with tuning companies including testing at Nordsleiffe.

This road car experience has led us to launch our new Purple Dot Tuning arm. Here we specialise in being able to provide a properly engineered coherent package for a car, rather than just a collection of parts which may not actually compliment each other or the vehicle. Starting with a discussion about your style of driving and your intended uses, ie road, track, or a combination, we will provide a solution which suits you and your car.

Road & Track Car Performance Specialists

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Driver Development and Coaching

With over 40 years’ of experience within International Motorsport, our team can create and deliver bespoke driver development plans from trial test days at UK circuits to racing in the DTM!

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Perfomance Plan

Consult with our motorsport trained technicians to create a perfectly engineered solution for your 
vehicle and driving style, all within your available budget.

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